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How Many Sales is
Your Website Costing Your Company?
Is Your Website a
Money-Maker or Just Another Business Expense?
While the Internet is
a veritable Goldmine of Opportunity, the sad reality is that Most
Companies are not being successful online...
...is Yours?
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Ensure top
search engine rankings with this powerful software solution
SEO - The Process
Explained
ROUND 1
The first task is to do some Market Research - this is a
vital step in providing effective search engine optimization and its
importance should never be underestimated. Using tools like
Wordtracker and the Google Adwords keywords tool,
research the best keywords and key phrases in addition to doing some
competitive research.
You then align those keywords with your pages and perhaps even the
domain name, to make your site as keyword rich as possible.
Next you optimize the text content on your pages for our target
keywords, making sure that the keywords and phrases are used in
context and are grammatically correct. It doesn't do to just dump
keywords willy-nilly onto a page.
Building good incoming links is another very important step. Its a
good idea to start with getting friends and associates to link to
your site using the correct linking text. Free online Directories
are another very good source of incoming links - do avoid link farms
though since those can have a negative impact.
Now you submit the site and your sitemap to the search engines and
wait - search engines take time to index links and build trust,
especially if your site is the new kid on the block.
Over the next few months your site's rankings should improve,
sending more traffic your way, but your job's not yet done - you
will probably need yet another round of optimization before you
start seeing satisfying results. Remember, SEO is a marathon and not
a sprint. Its not a one-shot deal but a process which you have to
maintain patiently, tweaking settings along the way.
ROUND 2
Here's where you review your results to see what's working well and
what's not, reshaping your strategy using analytics, tracking
rankings and traffic reports. Another round of market research - or
more precisely market feedback may be called for.
This could lead to possibly restructuring the site and adding or
modifying the text content based on your findings.
You then add additional keyword modifiers on the various pages.
Now review your branding, address public relations issues using
Press Releases, article marketing and make use of social networking
to increase inbound links and traffic.
You keep building momentum and value, adding more and more content
while you continue to monitor your progress.
And now, hopefully you should see the results you've been striving
for. Remember, SEO is dependant not just on your own efforts but
also on how hard your competition is trying to do the same thing -
It is also dependant on new variables being continually introduced
by Google and other engines, which we have no control over. This is
why its unrealistic for seo companies to give "guarantees" unless
they are involved in some black hat scheme - which is something you
definitely want to avoid if you don't want to get blacklisted by the
Search engines.
IN CONCLUSION:
Once again, keep in mind that good SEO is a process, not an event,
which is why it is not cheap. Don't fall into the trap of paying an
exorbitant amount as a "one-time" fee but rather invest wisely over
the long-term on a month-to-month basis according to your marketing
budget.
Make sure you clarify to your service provider as to what results
you expect to see for your investment and ask them to advise you
upfront as to whether your expectations are realistic in relation to
your budget - this will avoid ruining what should be a mutually
profitable partnership.
Having said all that, there is a CHEAP alternative for those of you
on a shoestring budget, if you're willing to put in some time
yourself. We have used a really ingenious and inexpensive piece of
software, which works by comparing your website to the top 10 sites
for your chosen keywords, analysing them for you and then providing
a detailed report on what you should change on your site to catch up
with the leaders.
If you'd like to download a free trial version of this program click
on the link below this movie and give it a try. Its hard work but we
have achieved numer 1 on page 1 results on Google in a highly
competitive area, using this software plus a couple of other useful
strategies. But again - no guarantees! Just an inexpensive way to
try something that just might work wonders for you for a very small
investment.
Here's wishing you luck and may you rank above all the rest...
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